FaulknerBrowns were commissioned by Adidas to develop an operational brand in support of the heritage and sports performance culture of Adidas. The ambition for the project was to create an Adidas community linked to sports development, performance and individual wellbeing and it had three strands
The first was to develop the highest level of service quality and coaching both by human specialists and virtual reality. The second of the concept revolves around a network of circa fifteen 5,000 sqm fitness clubs. The third provides three national flagship clubs set in approximately 85 acres of sports landscaping. These clubs would be situated in major UK and European cities and would complete the network of Adidas Shape. They would host Adidas sporting and skills events via sponsored athletes as well as providing day-to-day facilities for members.